Real-World Presidential Candidates Do Not Overemphasize Metro Areas or Ignore Rural Areas

Opponents of a nationwide vote for President have speculated that, in a national popular vote for President, candidates will concentrate disproportionately on heavily populated metropolitan areas and ignore rural areas.

However, there is no need to speculate as to how presidential candidates would campaign in an election in which every vote is equal, and in which the winner is the candidate receiving the most popular votes.

If there were any tendency for a nationwide presidential campaign to overemphasize heavily populated metro areas or ignore rural areas, we would see evidence of this in the way presidential campaigns are actually conducted today inside the closely divided battleground states. 

Indeed, inside battleground states, every vote is already equal, and the winner is the candidate receiving the most popular votes. 

Geography of Pennsylvania

Pennsylvania’s 12.7 million people are divided into two almost equal parts:[1]

● 6.4 million in the Philadelphia[2] and Pittsburgh[3] metro areas

● 6.3 million in the rest of the state (“The T”)[4]

2020 Campaign in Pennsylvania

Pennsylvania was a closely divided “battleground” state in 2020.  In fact, it received more general-election campaign events[5] than any other state (45 of 212).  These 45 events were divided almost exactly in proportion to population between the two halves of the state.

● 23 events in the Philadelphia and Pittsburgh metro areas

● 22 events in “The T”

The Democratic ticket won Pennsylvania in 2020 by a 50.6%–49.4% margin. 

In 2020, the Democratic ticket won the Philadelphia and Pittsburgh metro areas by a 60%–40% margin, while the Republican ticket won “The T” by an almost identical 62%–38% margin.  That is, politically, the two halves of the state are mirror images of each other.

 

Republican

Democratic

2 biggest metro areas

40.4%

59.6%

The T

61.8%

38.2%

Total

49.4%

50.6%

In 2020, there were 22 Republican events (Trump, Pence) and 25 Democratic events (Biden, Harris).  Each ticket devoted slightly more attention to the areas where it had highest support—with an overall result that the two biggest metro areas and “The T” received almost exactly the same overall amount of attention.  

 

Republican

Democratic

Total

2 biggest metro areas

8

15

23

The T

12

10

22

Total

20

25

45

The location of Pennsylvania’s 45 campaign events in 2020 are shown in the map and table below.  As can be seen, there is a mix of small towns, middle-sized places, and big cities.

Location of Pennsylvania’s 45 Campaign Events in 2020

Place

Population

Candidate and date of campaign event

County

New Alexandria

560

Biden 9/30

Westmoreland

Export

917

Pence 9/9

Westmoreland

Freedom

1,569

Pence 9/9

Beaver

Avoca

2,661

Trump 11/2

Luzerne

Beaver

4,531

Biden 11/2

Beaver

Montoursville

4,615

Trump 10/31

Lycoming

Lower Nazareth Twp.

5,674

Harris 11/2

Northampton

Exeter

5,652

Pence 9/1

Luzerne

New Cumberland

7,277

Pence 10/19

Cumberland

Gettysburg

7,620

Biden 10/6

Adams

Pittston

7,739

Harris 11/2

Luzerne

Latrobe

8,338

Pence 11/2; Trump 9/3

Westmoreland

Dallas

8,994

Biden 10/24

Luzerne

Middletown

8,901

Trump 9/26

Dauphin

Lititz

9,369

Pence 9/29, Trump 10/26

Lancaster

Butler

13,757

Trump 10/31

Butler

Greensburg

14,892

Biden 9/30

Westmoreland

Newtown Twp.

19,299

Trump 10/31

Bucks

West Mifflin

20,313

Pence 10/23

Allegheny

Johnstown

20,978

Biden 9/30, Trump 10/13

Cambria

Moon Twp.

24,185

Trump 9/22

Allegheny

Chester

33,972

Biden 10/26

Delaware

Harrisburg

49,528

Biden 9/7

Dauphin

Bristol Twp.

54,582

Biden 10/24

Bucks

Lancaster

59,322

Biden 9/7

Lancaster

Scranton

76,089

Biden 9/17, 11/3

Lackawanna

Reading

88,082

Pence 10/17, Trump 10/31

Berks

Erie

101,786

Biden 10/10, Trump 10/20, Pence 11/2

Erie

Pittsburgh

305,704

Biden 8/31, 9/30, 11/2, 11/2

Allegheny

Philadelphia

1,526,006

Harris (9/17, 11/2), Biden (10/15, 11/1, 11/1, 11/3)

Philadelphia

2016 Campaign in Pennsylvania

Pennsylvania was a closely divided “battleground” state in 2016.  It received 54 of the nation’s 399 general-election campaign events.

These 54 events were divided almost exactly in proportion to population between the two halves of the state.

● 28 events in in the Philadelphia and Pittsburgh metro areas

● 26 events in “The T”

In 2016, the Democratic ticket won the Philadelphia and Pittsburgh metro areas by a 60%–40% margin, while the Republican ticket won “The T” by 62%–38%.  Overall, the Republican ticket won the state in 2016 by a 50.4%–49.6% margin. 

 

Republican

Democratic

2 biggest metro areas

40.4%

59.6%

The T

61.8%

38.2%

Total

50.4%

49.6%

In 2016, there were 28 Republican events (Trump, Pence) and 26 Democratic events (Clinton, Kaine).  Each ticket devoted slightly more attention to the areas where it had highest support—with an overall result that the two biggest metro areas and “The T” received almost exactly the same overall amount of attention.

 

 

Republican

Democratic

Total

 

2 biggest metro areas

11

17

28

 

The T

17

9

26

 

Total

28

26

54

The locations of Pennsylvania’s 54 general-election campaign events in 2016 are shown in the table and map below.

As can be seen, there is a mix of small towns, middle-sized places, and big cities.

Location of Pennsylvania’s 54 Campaign Events in 2016

Place

Population

Candidate and date of campaign event

County

CD

Youngwood

3,050

Pence (11/1)

Westmoreland

18

Grantville

3,581

Pence (10/5)

Dauphin

11

Chester Twp.

3,940

Trump (9/22)

Delaware

7

Pipersville

6,212

Pence (8/23)

Bucks

8

Ambridge

7,050

Trump (10/10)

Beaver

12

Gettysburg

7,620

Pence (10/6), Trump (10/22)

Adams

4

Hanover Twp

10,866

Kaine (8/31)

Northampton

15

Hershey

14,257

Trump (11/4)

Dauphin

11

Aston

16,592

Trump (9/13)

Delaware

7

Hatfield Twp

17,249

Clinton-Kaine (7/29)

Montgomery

6

Newtown Twp

19,299

Kaine (10/26), Trump (10/21)

Bucks

8

King of Prussia

19,936

Pence (8/23)

Montgomery

7

Johnstown

20,978

Clinton-Kaine (7/30), Pence (10/6), Trump (10/21)

Cambria

12

East Hempfield

23,522

Trump (10/1)

Lancaster

16

Moon Twp

24,185

Pence (11/3), Trump (11/6)

Allegheny

14

Wilkes-Barre

41,498

Trump (10/10)

Luzerne

11

State College

42,034

Kaine (10/21)

Centre

5

York

43,718

Pence (9/29)

York

4

Altoona

46,320

Trump (8/12)

Blair

9

Haverford Twp

48,491

Clinton (10/4)

Delaware

7

Harrisburg

49,528

Clinton (10/4), Clinton-Kaine (7/29), Trump (8/1)

Dauphin

11

Lancaster

59,322

Pence (8/9), Kaine (8/30)

Lancaster

16

Bensalem

60,427

Pence (10/28)

Bucks

8

Scranton

76,089

Trump-Pence (7/27), Clinton (8/15), Pence (9/14), Trump (11/7)

Lackawanna

17

Erie

101,786

Trump (8/12), Kaine (8/30), Pence (11/7)

Erie

3

Allentown

118,032

Kaine (10/26)

Lehigh

15

Pittsburgh

305,704

Clinton-Kaine (7/30, 10/22), Pence (8/9), Kaine (9/5, 10/6), Clinton (11/4, 11/7)

Allegheny

14

Philadelphia

1,526,006

Clinton (8/16, 9/19, 11/5, 11/6, 11/7), Kaine (10/5), Clinton-Kaine (7/29, 10/22)

Philadelphia

2

 

2012 Campaign in Pennsylvania

The 2012 presidential campaign in Pennsylvania illustrates another important characteristic of the current state-by-state winner-take-all method of awarding electoral votes—namely that battleground status is fleeting and fickle. 

The Democratic ticket was comfortably ahead in Pennsylvania in 2012.  In fact, the Obama-Biden ticket ended up by winning Pennsylvania by 323,931 votes—a 54%–46% margin. 

Under the current winner-take-all system, almost all general-election campaigning for President takes place in states where the major-party candidates are within less than eight percentage points of each other—that is, within a 54%–46% margin.  Thus, in 2012, Pennsylvania was at the outer limit of states where presidential candidates bother to campaign. 

Because polling showed that the Democratic ticket was comfortably ahead in Pennsylvania throughout 2012, the state received only five of the nation’s 253 general-election campaign events in 2012—compared to 54 events in 2016 (out of 399 nationally) and 45 events in 2020 (out of 212).  That is, Pennsylvania received only about 1/10 of the attention in 2012 that it received in 2016 and 2020.  The fact that Pennsylvania was “not on the map” in 2012 is further illustrated by the fact that neither President Obama nor Vice President Biden bothered to visit Pennsylvania. 

As the campaign drew to a close, Governor Romney and Congressman Ryan made five visits to Pennsylvania—four at the very end of the campaign. 

The locations of Pennsylvania’s five general-election campaign events—all Republican—in 2012 are shown in the table below.

Location of Pennsylvania’s 5 Campaign Events in 2012

Place

Population

Candidate and date of event

County

Morrisville

8,728

Romney (11/4)

Bucks

Middletown

45,436

Ryan (11/3)

Dauphin

Moon Twp.

24,185

Ryan (10/20)

Allegheny

Wayne

31,531

Romney (9/28)

Delaware

Pittsburgh

305,704

Romney (11/6)

Allegheny

The fact that battleground status is fleeting and fickle is further illustrated by Michigan in 2012.  Michigan received a large amount of attention in 2016 and 2020, but almost none in 2012.  Michigan received 22 events in 2016 (out of 399 nationally) and 21 events in 2020 (out of 212).  However, because polling showed that the Democratic ticket was comfortably ahead in Michigan throughout 2012, President Obama, Vice President Biden, and Republican presidential nominee Mitt Romney did not bother to visit Michigan at all.  The state received only one visit in 2012—from Republican vice-presidential nominee Paul Ryan.  Meanwhile, neighboring Ohio (which has about the same population as Michigan) was closely divided in 2012, and it received 73 of the nation’s 253 general-election campaign events.

Click here for a PDF version of the above.

Click here for detailed discussion of similar data from other battleground states (chapter 8 of Every Vote Equal book)

 

 


[1] Pennsylvania has a population of 12,702,379, according to the 2010 census.  The Philadelphia Metropolitan Statistical Area (MSA) and the Pittsburgh MSA had a combined population of 6,365,279 (50.1% of the total), while the remainder of the state had a population of 6,337,100 (49.9% of the total).

[2] The Philadelphia metropolitan statistical area (MSA) consists of five counties (Philadelphia county, Montgomery, Bucks, Delaware, and Chester).

[3] The Pittsburgh MSA consists of seven counties (Allegheny, Armstrong, Beaver. Butler, Fayette, Washington, and Westmoreland.

[4] The rest of the state consists of 55 counties.

[5]  The 2020 general-election campaign for President started on August 28, 2020 (the day after the end of the Republican National Convention) and ended on Tuesday November 3, 2020 (Election Day).